You want to interview your first customers and get feedback on your product? Great! But avoid these mistakes when Interviewing:<\/p>\n\n\n\n
Are you pitching your idea hoping that the participant is as passionate about it as you? Try to stay neutral and to present your product in a way that is not a sales pitch.<\/p>\n\n\n\n
You want to get information from the participant and not talk about your great product most of the time. Try to ask a lot and also give some space to think. It’s okay if it is silent sometimes (I know how hard this can be, I usually hate silence!).<\/p>\n\n\n\n
Don’t ask questions which suggest a direction. Rather try to form open-ended questions which gives a lot of exploration options. People try to be nice and will tell you what to you want to hear. So if you give them the feeling that you want to get positive feedback, they will tell you so.<\/p>\n\n\n\n
Is your participant struggling with your product? Great! Don’t try to help, but ask WHY your participant is struggling and what you could do better.<\/p>\n\n\n\n
You want to listen to stories and find underlying problems. Asking yes or no questions keeps you on the surface. Again: Open-ended questions are best to get into the thoughts of your participants.<\/p>\n\n\n\n
Are you leading the participant into a direction? Leading can be a sales pitch, suggestive questions or helping. Instead you want them to explore and understand your product by themselves.<\/p>\n\n\n\n